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Dr DANISH HUSSAIN

MBA,PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Relative Effectiveness of Celebrity and Product Match-up For Two High Consumer Involvement Situations Asia-Pacific Journal of Business Administration. Emerald 08-Jan-2021 13 / 2 / 159-188

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DANISH HUSSAIN,ARHAM ADNAN,MAAZ HASAN KHAN
Title of Article Relative Effectiveness of Celebrity and Product Match-up For Two High Consumer Involvement Situations
Name of Journal Asia-Pacific Journal of Business Administration. Emerald
Volume No 13
Issue No 2
Page No 159-188
URL https://www.emeraldgrouppublishing.com/journal/apjba
Date of Publication 08-Jan-2021

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