| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||
| 1 | Relative Effectiveness of Celebrity and Product Match-up For Two High Consumer Involvement Situations | Asia-Pacific Journal of Business Administration. Emerald | 08-Jan-2021 | 13 / 2 / 159-188 | ||||||||||||||||||||
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Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India
Tel: +91 804012 9100 / 9600
Fax: 40129000
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